We are a store offering home accessories. We are known for our two brick-and-mortar shops in Manhattan and Brooklyn. We also have an eCommerce website thanks to which we promote our products across America.
HelloYellow offers stylish décor items at affordable prices. We have been proudly responsible for the decoration of tens of homes throughout the country.
Our vision
Our store has one goal in mind: make high-end home decoration available for the middle class. During our first five years selling furniture, we understood that this was a huge niche, and this changed the game for us.
There were many Americans that wanted first-class style in their homes. Yet, this is not affordable for average households in this country.
The market needed a player that would offer designer home accessories at accessible prices. And we understood that this was possible.
We got together with the finest designers in the country and released a new line of products. This is our now-famous line: “Designer décor”. “Designed by the best, built for the people” has become our motto ever since.
Our mission
We work hard to make our dream possible. We have managed to boost our line of products in all of America, and we continue to grow.
We are happy to know that we helped decorate many homes and we expect to help even more. We keep offering innovative ideas and designs. Our followers can find these through any of our channels. These include our two brick-and-mortar stores, social media profiles, website, eCommerce store, online catalog, and blog.
Our history
“HelloYellow – Furniture and Style” was created in 2001. Our first store was inaugurated in Brooklyn and quickly started to attract clients.
At first, we were only a furniture and home accessories store. We sold non-exclusive products built inside and outside the country. Only one year and a half after our inauguration we were a hit and had to move to a larger place. The new store was in the heart of Brooklyn, which made us even more popular.
Soon enough we understood that we needed to take HelloYellow to the next step. We were growing in space, number of clients, number of employees, and product variety. But something was missing.
If we really wanted to be big, we needed a change of perspective. The direction of this change wasn’t clear at first. But someday the idea suddenly hit us: we needed to offer something unique.
Hence, we incorporated our “Designer décor division”. This soon became our niche and we started to offer high-class ornaments and furniture for the average American household.
Cross-country shipping and the Manhattan opening
This step was key to our growth. We were soon to become one of the largest furniture and décor brands in the country.
We opened our second store on 5th Avenue, one of the top shopping hubs in Manhattan. Around this time, we partnered with “Shippo” and started to deliver our products across the country. HelloYellow was no longer limited to one city.
The online stage
The next natural step was clear: create an online store. And this is what we did. Our website was turned into a state-of-the-art eCommerce shop that has been continuously growing ever since.
Now, our platform displays all our products. Visitors can find our catalog online and our items are separated by categories. You can check what items are available for shipping to your address and estimate the shipping costs in advance.
Payments are straightforward thanks to our built-in, secure payment platform. Quotations and invoices are generated automatically for a straightforward process.
Welcome to HelloYellow
You don’t have to be a designer to have a high-end home interior layout. You don’t have to be rich either. Dive into our catalog, visit our blog for tips, and get new ideas from our social media posts.
Whether you are a professional designer or an amateur, HelloYellow has something for you.